L'Azurde Company for Jewellery and World Gold Council in Dubai announced Lebanese singer Elissa as the Ambassador of Gold in the Middle East for the years 2007 and 2008. The announcement was made as part of a new campaign the Council is holding to promote Gold. A press conference was held for the occasion at the Burj Al-Arab Hotel in Dubai.
According to the London based Elaph, along with the press, Mr. Ayman Al-Haffar, Executive General Manager of L'Azurde Company for Jewellery, and Mr. Moaz Barakat, Managing Director of World Gold Council in the Middle East, Turkey and Pakistan attended the conference.
L'Azurde Company for Jewellery and World Gold Council have launched the largest advertising campaigns ever organized in the region to promote the industry with a budget totaling 20 million US dollars.
The campaign aims at offering the best jewelry in terms of designs, and quality. Mr. Barakat said that the Elissa has been chosen due to the fact that she is considered as a prominent media face and is charismatic and enchanting in all her appearances whether on TV or concert stages around the world. He added that she reflects the desires and aspirations of women -whether married or single.
Mr. Al-Haffar stated, 'that Elissa will play an important role in increasing the demand of married and single women for gold and jewelry, in general, and for the jewelry to be displayed in this 'Miss L'Azurde Collection' campaign, in particular.
Elissa expressed her honor and gratification at being chosen and promised that she will do all she can to ensure that the campaign is a major success.
At the end of the press conference, the attendants viewed the latest video clip by Elissa for the song “Kirmalak” (For You), which the singer filmed especially for the campaign.
On a different note, recently, Elissa was in a car accident while driving her Range Rover home. The accident occurred when the singer was attempting to steer away from two cars that were following her leading her to hit the car in front of her.
No serious injuries were reported but the shock of the accident broke the singer into tears.
Elissa is currently preparing for the release of her upcoming album scheduled for release during the summer season. The singer intends on including a number of songs sung in different languages to broaden her popularity to wider spheres.