The international soft drink company Pepsi has chosen Lebanese singer Haifa Wahbi as their new star to market their products. The company intends to launch a new add campaign featuring Haifa, and will begin filming the singer’s first commercials at the start of the New Year.
Many speculate that the company has chosen Haifa after its rival company, Coca Cola chose Lebanese singer Nancy Ajram as their star.
Wahbi has begun preparations for her third album, and is holding extensive work sessions with composers. The singer did not reveal whether the album will be produced by Rotana, and did not specify if she will renew her contract.
Haifa’s last two albums achieved significant success around the Arab world, marked by the tremendous popularity of her songs.