MBC Group announced the launch of ‘mbc Persia’ its newest Free-To-Air Satellite TV channel subtitled in Farsi. The new movie channel starts broadcasting on the 9th of July 2008 at 1130 GMT / 1530 UAE and offers the best in global movies around the clock from a wide range of blockbusters of all genres such as comedy, action, drama, romance and others.
“Movies represent a universal language that transcends geographic boundaries,” said Tim Riordan, Group TV Director, mbc Group. ”We’re all very excited about MBC Persia because it will be the first channel of its kind to schedule, package and subtitle this kind of premium content specifically for the Farsi speaking family audience.”
MBC Persia transmits on both Nilesat and Arabsat, targeting the growing Farsi speaking community across the region, to offer them a wide range of movies for all ages and tastes.
“MBC Persia is a great new addition to our existing portfolio of leading brands, consistent with our commitment to bringing the best in global entertainment to the region,” added Mazen Hayek, Group Director of Marketing, PR & Commercial, mbc Group. “Targeting the Farsi speaking community also reflects our strategic policy to launch specialized and customized channels that cater for specific audience demographics, preferences and needs, with the objective to further improve viewers’ overall TV entertainment experience.”
MBC Persia is the most recent addition to mbc Group’s portfolio of leading Free-To-Air Satellite TV channels and brands, which includes mbc1 (general family entertainment), mbc2 (24-hour movies), mbc3 (children’s entertainment), MBC4 (entertainment for the new Arab women), mbc Action (action series and movies), and Al Arabiya (the 24-hour Arabic language news channel), in addition to other radio, online, print and production offerings.
To view ‘MBC Persia’ tune in to
Nilesat and/or ArabsatTransponder 82Frequency: 12341MhzPolarization: VerticalSymbol rate: 27500FEC: 3/4
About MBC Group
MBC Group was established in 1991 as the first pan-Arab free-to-air satellite broadcasting company in the Arab World. Over the past 16 years, MBC has grown to become a global media group that enriches people’s lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 6 television channels: mbc1 (general family entertainment), MBC2 (24-hour movies), MBC3 (children’s entertainment), MBC4 (entertainment for new Arab women), MBC Action (action series and movies), MBC Persia (24 hour movies subtitled in Farsi) and Al Arabiya (the 24-hour Arabic language news channel); two radio stations: MBC FM (Gulf music), and panorama fm (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit, and Middle East News agency (MEN).