The international ice cream company ‘Magnum ’ has chosen famous trend-setting Turkish actor Kivanc Taltitug, better known as Muhannad in the Arab world , to be the official new face of their advertising campaign due to his popularity in Turkey and in the Arab world , and even beyond.
The ad campaign for the company, according to MBC's website, under the direction of Amr Farouq Sawrik, and photographed by famous Tamir Yalmuz ,will be filmed in the coming days. A new commercial for the company’s ‘Magnum’ ice cream will be aired during the month of June.
Kivanc Taltitug  recently took part in a press conference for the company to announce the advertisement campaign for their product. The actor, known as the Brad Pitt of the Arabs  and Turks, stated that he had agreed to work with the company because he simply loves ice cream and it gives him great pleasure to represent the company. He added that he was honored when the company chose him and felt he would be the perfect face for their product and, most importantly, for their consumers, who feel comfortable with him .
Ladies, will you be eating more Magnum to express your devotion and support for Muhannad? Do you think Muhannad was a smart marketing savvy choice for the ice-cream makers as their new face?