Rihanna is being asked to tone down her image so she can be made into a cartoon character.
The 'Stay' singer  is being sought by DreamWorks Animation studios, who want to make a character out of her, but first they want her to agree to promote a more wholesome lifestyle.
A source says the company's CEO, Jeffrey Katzenberg, wants to "globalise and sanitise her image for the widest possible audience".
The source added to RadarOnline.com: "Jeffrey has been tracking Robyn [Rihanna's birth name] for a couple of years. He is a huge fan and believes the sky's the limit if she can clean up her act to appeal to a wider audience.
"He sees a huge amount of money to be made there and wants to capitalise before somebody else does. He's making pop-friendly movies and wants her to be in them.
"It's time for Rihanna to go from R-rated to PG-rated.
This is Jeffrey's firm opinion and he's doing all he can to make it happen."
The source cited how DreamWorks had managed to take comedian Chris Rock - known for his explicit stand up routines - and put him in front of a family audience as a voice actor in the hugely successful 'Madagascar' franchise.
Rihanna, 25, has courted much controversy in the last five years, with her swearing, drinking and partying, on/off relationship with bad boy Chris Brown, posing for photos with Marijuana joints and numerous raunchy music videos, the most recent of which - for the song 'Pour It Up' - showed her surrounded by strippers and grinding against a chair in a raunchy outfit.
The pop star received a lot of criticism for her recent impromptu photoshoot at Abu Dhabi's famous Grand Mosque , with people objecting to some of her poses. Later, a statement issued by the mosque had said that the singer was asked to leave as they felt that some of the photographs she took were not in compliance with the terms of the mosque.