Nobody likes watching those annoying TV commercials that take up so much of our favorite shows' air time!
But one commercial by Egyptian Don Juan Ahmed Ezz  had the opposite effect on TV viewers; it made them want to watch it over and over again!
So what's the mystery behind this ad? Ahmed said that the success behind his household appliances ad was that little clever twist: the riddle featured in it.
Viewers were so intrigued by the commercial that they badly wanted to solve the riddle. The answer was revealed on its sixth airing time.
Don Juan said that he was so impressed with the ad's idea that he agreed to do it without even thinking about the pay he'd be receiving for it.
This commercial impressed Don so much that he decided to make it his only starring role this Ramadan!
The actor said that the number of new generation young actors starring in TV dramas is a big leap forward for the industry, as they're presenting works of very high standards that are very similar to those in Hollywood.