Jacky’s Electronics, the UAE’s leading multi-brand consumer electronics retailer, has partnered with UAE-based philanthropic organisation Dubai Cares,to help raise funds for its Girls’ Education Campaign 2011. The campaign aims to increase awareness of the importance of girls’ education as well as raise funds to support Dubai Cares programs,which address the gender imbalance in primary education and empower girls within their communities in developing countries across the world.
The Memorandum of Understanding (MoU), signed by Tariq Al Gurg, Chief Executive Officer of Dubai Cares, and Ashish Panjabi, Chief Operating Officer of Jacky’s Electronics, is effective between August and November 2011. Through Dubai Cares’ Point of Sale (POS) Promotion, customers are given the opportunity to donate AED5 by choosing to add the amount to purchases madeat Jacky’s.
Meanwhile, Jacky’s Eco-Care, the company’s newest initiative launched this Ramadan, allows customers to further support Dubai Cares through the “Jacky’s Eco-Exchange” and “You Shop We Donate” programs. Jacky’s will donate AED10 for every old electronic product recycled in addition to donations of up to AED200 on purchases made by customers on selected product ranges. All proceeds will be donated to Dubai Cares as part of its fundraising activities.
“Jacky’s campaign, in support of the ‘Dubai Cares Girls’ Education Campaign 2011’,is a very generous initiative which gives members of the community innovative ways of participation in ourfundraisingcampaign. Dubai Cares relies on the support of the community to continue to make a difference in the lives of children in developing countries.Funds raised through this campaign will go towards providing girls in developing countrieswith quality primary education, which is one of the best solutions topoverty,” said Al Gurg.
“Jacky’s Electronics is raising its bar to engage our customers to become socially responsible by giving back to the community and serving the less fortunate particularly young children. It is our privilege to support Dubai Cares in its quest to provide quality primary education to girls in developing countries around the world,” Panjabi said.
“Through Jacky’s Eco-Care, recycling old gadgets will not only make a positive impact on the environment, but will also allow us to support young children to attend school by donating to Dubai Cares. We urge all our loyal customers to join us in this worthwhile campaign by taking part in our latest philanthropic initiative,” Panjabi added.
The ‘Dubai Cares Girls’ Education Campaign 2011’ is the latest in a series of Ramadan campaigns run by Dubai Cares, which was launched in 2007 by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. In 2010, Dubai Cares launched its “School Feeding Campaign” which raised funds that are currently supporting school feeding programs for undernourished primary school-aged children in the Gaza Strip and Bangladesh, benefiting 80,000 and 88,000 children, respectively.
Jacky’s Eco-Care is an annual CSR activity which engagesits customers to be socially and environmentally responsible in support of Dubai Cares charity activities.