LIALI Jewellery, leading retailer of luxury jewellery in Dubai, launches ASMI, a collection of fine, contemporary and attractive diamond jewellery designed as a tribute to the distinct identity and spirit of a modern woman and her various achievements in life.
Asmi, which means “I Am” in Sanskrit, signifies the spirit of today’s woman who is aware of her inner strength and has proven that she can excel in any field with her confidence, intelligence and outlook in life. With over 140 designs crafted in 18k yellow gold and accented by dazzling diamond pieces, the elegantly designed pendants, earrings, rings, bracelets, solitaires and necklaces are presented in four themes: ‘Siddhi’, ‘Yukta’, ‘Aanchal’, and ‘Anantya’ – the most important facets in the life of a woman.
Siddhi, the Graduation collection recognises the academic achievements of women. Catering to younger women, the stylish and playful designs of this collection evoke youthful but powerful spirit. The Yukta or Corporate collection celebrates women in her corporate and career achievement years. The designs of the collection reflect a strong and confident woman who excels in her chosen field.
The Aanchal or Wedding collection honours a woman on the occasion of her engagement or wedding. Brilliant diamond pieces highlight each design that will make every woman walking down the aisle or announcing her engagement the centre of attraction and attention. The Anantya or Pinnacle set sums up the achievements earned by a woman and the design portrays the image of an independent and free-spirited woman of today.
Raed Baker, Chairman of LIALI Jewellery, said: “Liali Jewellery is pleased to introduce the Asmi collection which pays tribute to the women of today who are goal-oriented and successful achievers. The collections depict the important stages in a woman’s life captured by the contemporary, delicate and feminine designs of the jewellery. Each piece evokes strength and grace and the curvilinear form of the jewellery symbolises the ‘inner fire of women’. The Asmi collection is a great addition to every woman’s diamond jewellery collection and those who wear the pieces display her power of femininity, confidence and inner strength.”
The Asmi collections are so well priced, that it promises to offer consumers the same value that one would pay for this jewellery in India. So this Akshaya Tritiya, you will find the perfect gift in the Asmi collection to celebrate the inner strength of a woman and applaud her success – only at the Liali stores in Burjuman and the Mall of Emirates.