With a value of USD3.8 million, ‘The Mouawad 1001 Nights Diamond Purse’ from the globally renowned jewellery house Mouawad was recently unveiled by Fred and Pascal Mouawad, as the world’s most valuable purse goes on display to the public in the Mouawad Store at the Dubai Mall until 27th February.
Taking its inspiration from one of the world’s most epic tales of romance, intrigue and fantasy, ‘The Mouawad 1001 Nights Diamond Purse’ was always destined to become a modern-day legend in its own right. The heart-shaped purse, handcrafted from 18kt gold, incorporates 4,517 diamonds (105 yellow, 56 pink and 4,356 colorless) with a total weight of 381.92 carats. This bejeweled masterpiece was designed by world renowned Robert Mouawad and hand crafted by ten highly skilled artisans working for a total of 8,800 hours. The handbag recently received official certification from the Guinness World Records – the global authority on record-breaking achievements, as the most valuable handbag in the world.
“Just as the tales of Scheherazade have captivated readers with their intricately woven plots of uninhibited passion and daring, so ‘The Mouawad 1001 Nights Diamond Purse’ is designed to mesmerize with its lavish attention to detail and elaborate workmanship incorporating thousands of diamonds,” said Pascal Mouawad, co-guardian of the House of Mouawad.
“This breathtaking creation is a unique masterpiece,” said Fred Mouawad, co-guardian of the House of Mouawad. “Not only is it one of a kind but it is also the world’s most valuable, intensifying its power to enchant those who have the privilege of wearing it.”
The exceptional level of craftsmanship exemplified by the “The Mouawad 1001 Nights Diamond Purse” has been a hallmark of the Mouawad name since the company was founded in 1890. From those early days Mouawad rose to global prominence through its passion for precious gems and mastery in the art of creating some of the world’s most breathtaking jewelry. “The Mouawad 1001 Nights Diamond Purse” is the second record-breaking creation from the House of Mouawad, following in the footsteps of “The Very Sexy Fantasy Bra” valued at USD 11 million produced in collaboration with Victoria’s Secret in 2003 and certified by the Guinness World Records as the most expensive bra ever made.
The Mouawad statement pieces and collections are available at the Mouawad flagship store in the Dubai Mall and in other Mouawad stores in the region. Please visit www.mouawad.com  for more details.