National Bank of Kuwait (NBK) welcomed more than 450 new fans to NBK’s Official Facebook page in the first week of Ramadan. Fans are invited to participate in NBK’s annual Ramadan Facebook quiz which posts a daily question and awards three KD 50 prizes each day.
“The competition is our way of rewarding our fans and also encouraging the spirit of the holy month of Ramadan by reminding people to Do Good,” said NBK Public Relations Officer Badria Al Reshaid.
Participants of the daily competition must be fans of NBK’s Official Facebook page but do not need to be NBK customers. Questions revolve around NBK’s Ramadan programs and events and winners are announced daily.
Al Reshaid noted that NBK has seen a jump in fans since Ramadan began and pointed out that NBK’s Facebook page currently has more than 21,500 fans.
“NBK greatly values the role social media channels such as Twitter and Facebook play in Kuwait and utilizes them as an important means of keeping in touch with NBK customers and their concerns. We answer questions on Facebook and Twitter, we posts news on NBK discounts, promotions and services. In other words, we listen to what people are saying online,” Al Reshaid explained.