Discover Science (Physiakawn), an innovative science magazine co-produced by Al Jazeera Children's Channel (JCC) and Japan's NHK/NED, won the best prize in the category of 'TV youth' program at the ABU Prizes' closing ceremony held in Tokyo on 19 October 2010.
Discover Science consists of 26x14-minute episodes that help children better understand scientific theories by seeing them in action through spectacular and entertaining mega experiments.
This annual competition organized by Asia-Pacific Broadcasting Union (ABU) gathered broadcasters from around the world and witnessed a high participation rate of different TV genres including factual, documentaries, social and cultural programs, televised magazines, as well as entertainment series. Discover Science was shortlisted alongside 4 other programs from Hong Kong, Japan, the Netherlands and Germany; the co-production was awarded the ABU prize for the best series targeting children and youth in the 'TV youth' category for its professional use of advanced techniques in implementing scientific experiments. This category was created to recognize outstanding entertaining and educational TV programs aiming at an audience aged 12-17 years old.
The Asia-Pacific Broadcasting Union (ABU) is a non-profit professional association of broadcasting organizations, formed to facilitate the development of broadcasting in the Asia-Pacific region and to organize co-operative activities amongst its members. The ABU is the third largest of the world's eight broadcasting unions, and covers the largest geographic area of the world. It provides a forum for promoting the collective interests of television and radio broadcasters, and encourages regional and international co-operation between broadcasters.
JCC and NHK are currently promoting Discover Science worldwide. This unique project has already attracted international co-producers and broadcasters such as the German broadcaster SWR, UR from Sweden, EBS from Korea, and others, and will be available in the Arab World next year. Since its launch three months ago, Discover Science's revenues have exceeded 300 thousands US dollars; JCC and NHK share these revenues.
Mahmoud Bouneb, Executive General Manager at Al Jazeera Children's Channel, and Malika Alouane, Director of Channels' Programming, attended the ABU closing ceremony while in Japan to discuss with NHK the production of a second season of Discover Science and other quality programs related to science, technology and environment. The two parties are planning to sign a 5-year-agreement that will enable them to produce these programs using the highest technical and visual standards in collaboration with prestigious international scientific institutions.