The Accor Group, comprising Novotel, Ibis, Sofitel and Mercure, recently organized a road show to strengthen the tourism market in Morocco and the Middle East.
The exciting tourism opportunities the region offers, and the role Accor plays in the tourism industry, were showcased at a presentation and dinner held at Sofitel Dubai and Sofitel Abu Dhabi. The events were attended by a number of key travel agency representatives from across the region.
The road show was a joint collaboration between Accor and Moroccan Airlines. Accor is widely regarded as one of the key players in the global travel, tourism and services market and counts more than 168,000 people in 140 countries as its employees.