After its unprecedented launch in London, adidas and international fashion designer Stella McCartney have brought their first fall/winter collection to the Middle East. Following a very successful start in the spring/summer ‘05 range in the US and Japan, as well as selected adidas stores in Europe, the fall/winter collection will now also be available in the region.
The fall/winter 05 collection focuses on the Running, Gym and Swim categories and is a unique fusion of style and performance. Within these main categories, the new collection looks into extended outdoor activities such as Trail Running and Climbing.
Commenting on the adidas range, Stella McCartney said, "There is a real validity to making good-looking sportswear clothes for women. In this day and age, we should not have to compromise style for performance."
The fall/winter collection introduces padded jackets, fleece tops and boots as well as a wider range of accessories including sports bags. Technical highlights feature an ultra-soft Italian polar fleece, engineered membrane fabrics as well as Clima365 products including ClimaWarm and ClimaProof for apparel and footwear. Feminine earthy colours in dusty rose, pearl green and copper are spiced up by unexpected bright accents in aquarius, flamingo and zest.
"adidas recognize the fact that women not only take fitness seriously, but have the desire to be individual in their style. The new fall / winter collection offers unique sports performance apparel, footwear and accessories that go way beyond the boundaries of customary workout apparel and footwear,” commented Walter Bruppacher, Head of Marketing, adidas-Salomon Emerging Markets.
“With fitness and fashion playing an important role in women’s life’s in the region, this is an ideal market to offer the range to,” added Bruppacher.
adidas and Stella McCartney work side-by-side to ensure the successful fusion of their area of expertise. The cooperation is a long-term project and plans are to cover even more sport performance areas in the future. The fall/winter 05 collection will be available in adidas Sport Performance brand stores and exclusive retail outlets throughout the Middle East.
Note: adidas offers products out of three different divisions: Sport Performance (leading technologies), Sport Heritage (Originals models), Sport Style (Y-3, sports- inspired design collaboration with Yohji Yamamoto). The adidas by Stella McCartney range is part of the adidas Sport Performance division.