Al Basel Consultancy, a regional business consultancy firm, has announced that it will promote the activities of The Carter Center - the non-governmental, not-for-profit organisation founded by former US President Jimmy Carter and his wife Rosalynn Carter– across the Middle East region. Accordingly, Al Basel will coordinate dialogues and facilitate meetings between Jimmy Carter and prominent regional personalities and organisations to advance humanitarian causes. Al Basel Consultancy will also promote literature from the Center to further enhance cultural and historical relations between the US and the Middle East. The Carter Center was set up in 1982 to advocate human rights and lessen human suffering. Since its inception, it has helped improve the quality of life for people in more than 70 countries. “It is truly an honour working with such a famous historical figure, distinguished author and respected statesman. This is the perfect time to promote Jimmy Carter’s humanitarian philosophies as embodied by his Center across the Middle East, as more businesses in the region are turning to corporate social responsibility to balance development with social welfare. We look forward to promoting the Carter Center and its activities in the region,” said Al Basel Consultancy’s CEO Basel Al Kasem, shortly after meeting Jimmy Carter to discuss areas of cooperation and how the region as a whole can benefit from the Center’s programs. The Carter Center operates in partnership with Emory University and is governed by a Board of Trustees which includes prominent business persons, educators, former government officials and renowned philanthropists. President Carter received the Nobel Peace Prize in 2002 for his humanitarian achievements through the Center. His book, ‘Beyond the White House: Waging Peace, Fighting Disease, Building Hope’ chronicles the 25-year history of The Carter Center and has become a major source of inspiration among human rights advocates. Further to Basel Al Kasem’s meeting with Jimmy Carter, Omar Al Kasem from Al Basel Consultancy met with John Hardman, President and CEO of Carter Centre, to discuss the finer points of cooperation between the parties to promote the Centre in the region.