Al Jazeera Children's Channel (JCC) bagged best short documentary film award in Anthropology for its short documentary "Written in the Wind" at the Jade Kunlun Awards, 2010 World Mountain Documentary Festival of Qinghai China. On behalf of JCC, Communications Manager, Christiane Salem, received the trophy at the closing ceremony held on the evening of August 7th in Qinghai, China. The festival is a yearly event dedicated to promoting sustainable and community-based development and environmental protection in mountain and upland areas.
"Written in the Wind", introduces 'Silbo', the language of whistling which represents a heritage unique to La Gomera island, one of the Canari Islands. With the advent of modern times, this unique method of communication that is capable of overcoming the limitations caused by the rugged terrain is under threat of fading. The 26 minute film, one of many JCC productions revolving around world cultures, illustrates the efforts made by the people and government of La Gomera to save 'El Silbo' by incorporating it into the official primary and secondary school curricula.
It is noteworthy that the Silbo Gomera was inscribed in 2009 on the Representative List of the Intangible Cultural Heritage of Humanity (UNESCO).
The Jade Kunlun Award for best short documentary is a great addition to the various regional, national, and international honors and awards that JCC has received over the years. Recent awards include the Ecumenical Jury Award in Berlinale 2009 for its long documentary Aisheen Still Alive in Gaza and Al Jazeera Golden Award for Baghdad Angel at Al Jazeera International Documentary Film Festival, 2010.