ALFalak Electronic Equipment & Supplies Co., a leading provider of technology-based end-to-end solutions in the Middle East, has been appointed as Middle East distributor for Beta Systems Software AG, one of Europe’s leading mid-sized, independent software solution providers.
Under the terms of the agreement, ALFalak will market and distribute Beta Systems IT infrastructure and security solutions to end users in the KSA, the UAE, Bahrain, Qatar and Kuwait as well as provide the required maintenance and support directly towards the end users. Berlin-based Beta Systems provides output management solutions for the complete document logistic process, from document generation to final distribution and storage. The company’s infrastructure software ensures the automatic processing and distribution of bulk document streams in the data center. It enables companies to establish cross-platform and enterprise-wide document management systems.
“This partnership will enable us to offer solutions for optimizing document management and IT security based on the Beta Systems platform, which is well-suited for UNIX and its host environments. Today’s challenging business and economic conditions have raised demand for higher levels of operational efficiency, which we can better support through the service portfolio of our latest partner,” said Ahmad Ashadawi, President and CEO, ALFalak.
“As one of the fastest-growing IT markets in the world, the Middle East represents a key component of our global expansion agenda. We look forward to adapting our solutions such as enterprise-wide Identity Access Management to the region’s unique and thriving business environments,” added Harald Podzuweit, General Manager - Business Lines DCI & IDM, Beta Systems Software AG.
The deal with Beta Systems follows a series of distribution agreements entered into by ALFalak to reinforce its regional leadership in information and communications technology consultancy. The company recently signed a document scanning and sorting equipment distribution agreement covering the KSA market with BancTec Inc. ALFalak has consistently ranked among Saudi Arabia’s top 100 companies, offering customized technology solutions ranging from systems integration and enterprise resource planning to data networking and electronic commerce.