Alfardan sports motors company revs up Ferrari experience with track day at Losail
Losail International Circuit witnessed recently a line-up of the most outstanding Ferrari models. Alfardan Sports Motors Company, member of Alfardan Group and the exclusive importer of Ferrari in Qatar organized a memorable Track Day for Ferrari Owners and prospective clients, the “Emozioni In Pista – Pilota Ferrari”, taking the Ferrari experience to ultimate performance levels. Attending the event were Mrs. Aisha Alfardan, Marketing Manager of Alfardan Group and Alfardan Sports Motors Company team.
The Track Day included a classroom session with a presentation on the Ferrari brand and company, an overview of the track followed by highlights on safety and driving skills.
Ten of Ferrari’s expert pilots showcased extreme driving manoeuvres and helped over 35 Ferrari owners and prospective clients master professional driving and racing techniques while experiencing the full potential of their own cars in addition to that of the F430 Coupe, 430 Scuderia and 599 GTB taken by the dealer. Participants were separated into respective groups and enjoyed individual safe-training lessons supervised by Ferrari’s pilots where each had the opportunity to experience the technology, performance and options of their cars at full-throttle.
Mr. Mohammed Kandeel, General Manager of Alfardan Sports Motors Company said: “We, at Alfardan Sports Motors Company, continuously aim at introducing our customers and prospective clients to new aspects and facets pertaining to their brand of choice, Ferrari. Our customer service scope of work is not limited to sales and after-sales only but it also includes a commitment to spreading knowledge, performance excellence and superior experience and expertise throughout our client base in order to better enhance the real feel of the brand. This in-car instruction and track day is very valuable to both first-time drivers and those with long track experience; it highlights the true power behind a Ferrari and accentuates the unique features and characteristics that make it one of the most respected and acclaimed automotive brands across the globe.”
Clients and prospects were awarded with certificates upon completion of their driving exercises.
Alfardan Sports Motors Company has recently inaugurated its new USD 2 million showroom at The Pearl-Qatar.