For the third consecutive year, The Coca-Cola Company has tied up with Ensan, the Saudi Charity committee for Orphans Care to celebrate the holy spirit of Ramadan with the community by dedicating 10% from the consumer price of all Coca-Cola family size packages sold during the holy month to Ensan. Coca-Cola aims to celebrate the holy month with the children of Ensan, generating a feeling of sharing, togetherness and acceptance amongst people and inviting them to join their efforts in providing happiness to children.
The Coca-Cola initiative this year is in line with its Ramadan campaign, and is dedicated towards spreading happiness, positivity and optimism into the lives of orphans and Coca-Cola fans alike.
Abdullah Al Aarak, Public Relations Manager at Coca-Cola Bottling Company of Saudi Arabia said, "At Coca-Cola Saudi Arabia, it has always been part of our on-going commitment to support our local community. The holy month of Ramadan is a time that we celebrate with our consumers and we want to involve them and work together towards actively supporting the well-being of orphans while celebrating the spirit of giving and sharing through our initiative which we had started two years ago with Ensan."
Last year, Coca-Cola extended its support to Ensan with the proceeds of their campaign by donating almost 1 million Saudi riyals over the last 2 years to the organization. HRH Prince Faisal bin Salman bin Abdul Aziz, Chairman of the organisation has been actively involved with Ensan and has continuously supported Coca-Cola efforts in dedicating part of its sales returns to provide for orphans in Saudi Arabia.
"Ensan provides care and support to orphans and their families and receives support from individuals such as HRH Prince Faisal bin Salman bin Abdul Aziz, Governor of Riyadh and Chairman of the board of Directors, as well as from organizations such as The Coca-Cola Company, who have shown immense support for the cause of ENSAN. The proceeds of the Coca-Cola campaign will be used for the betterment of the orphans," said Abdullah Al Shehri, Public Relations Manager of Ensan.
"Coca-Cola's dedication to spreading happiness and joy among unprivileged children continues this year, after two successful years. With proceeds from the previous years' campaign, we were able to bring a smile to the faces of the orphans and make Ramadan a memorable experience for them. This year, we will continue with the same, spreading the Coca-Cola Ramadan spirit of celebration among children," commented Antoine Tayyar, Public Affairs and Communications Director, Coca-Cola Middle East.