Wella Professionals, the international experts in hair colour, have launched the newest range of Colour Touch, a demi-permanent, ammonia-free colour that provides vivid, radiant brilliance. The improved Colour Touch range offers up to 57 percent more colour multiplicity with up to 63 percent more shine in 63 shades. “Most women in the GCC are hesitant to use demi-permanent colours because they are unsure of the advantages offered or because they are never given the option when they visit their salon. The new Colour Touch range is their solution, delivering superior colour results, a combination of colour and shine for irresistible natural hair,” said Fady Salwan, P&G Professional Care Division Manager. The revitalized Colour Touch collection contains a Light2Colour complex, with three light-interacting colour ingredients and three shine-enhancing ingredients. The complex gives hair a luminous look and feel, making it the perfect choice for summer, when we spend most of our time in the sun. With the Light2Colour complex, Colour Touch has achieved its best combination of colour and light. The gentle cream formulation, without ammonia, keeps the natural internal structure of the hair intact, while coating the outer layers with deliciously vivid colours. The salon-exclusive shades in the Colour Touch range give you versatility along with a wide range of choices in colour, with 63 shades offered. Colour Touch is now offered at select salons across the UAE.About P&G Beauty P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene®, Olay®, Head and Shoulders®, Max Factor®, Cover Girl®, Always®, Wellaflex®, Pert Plus®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, Wella Professionals®, and the luxury or prestige fragrance licenses for Dolce & Gabbana®, Valentino® , Hugo®, and Gucci®. Please visit www.pg.com  for the latest news and in-depth information about P&G Beauty and its brands.