Commercial Bank International (CBI), the fast-growing UAE bank, recently implemented a full Avaya communications solution implemented by Avaya Gold Partner EMW, a leading global solutions provider of business communications applications, systems and services. The implementation is designed to position CBI as a convenient and flexible bank with a host of new channels to allow customers easy access to their funds.
“Our new partnership with Avaya is in line with our new corporate identity and vision,” said Mr. Khamis BuHaroon, CBI Chief Executive Officer. “It reflects our promise to be a customer-centric bank with all the answers. Becoming more accessible helps us serve our customers better, and underlines the way we are positioning ourselves in the market.”
The comprehensive IP Telephony enabled contact centre solution will ensure that customers have world class service when they need to communicate with CBI by voice, email, SMS, fax and e- banking. The decision to implement the Avaya solution was also largely based on the bank’s ambitious plans for the near future. With a firmly established foundation in corporate banking, CBI plans to extend its reach into the retail banking world by opening more branches and ATMs and introducing tailor-made products that make everyday banking simpler. The bank required a streamlined system offering future-proof technology and the ability to integrate diverse operations, and found that the Avaya Customer Relationship Management solutions, Avaya Interactive Voice Recognition Software, Avaya Call Management System, and Avaya Call Center Express was ideal for their requirements.
“The UAE marketplace is rapidly changing, and the role played by flexible retail solutions is getting more and more crucial,” commented Nidal Abou Ltaif, managing director, Avaya MENA. “CBI’s vision of being a bank with flexible ideas, customer-centric services and one-of-a-kind products is perfectly suited to the Avaya solution.”
Currently designed to serve the eight existing branches across the UAE, the solution is scaleable to support the bank’s target of 50 agents by the end of the year with the overall capacity for up to 400 agents based anywhere in the world.
About Commercial Bank International (CBI)CBI started operations on May 1991 with one branch in Ras Al Khaimah and one in Dubai with a paid up capital of AED 44 Million and authorized capital of AED 100 Million.Currently CBI has a network of 8 branches and 18 ATMs spread across the Emirates, in addition to the Call Centre. The staff strength is 400, of which 30% are UAE Nationals.
Issued on behalf of Commercial Bank International by tamra C2 For further press information please contact Khalil Majdalawi on: Tel. (971) 4 2951177; Fax: (9714) 2951188. E-mail: firstname.lastname@example.org 
About EMWEMW was founded in 1995 by engineers and managers who formerly held senior positions in well known telecommunications and information technology companies. EMW’s growth is now seen in operating units across four continents: North America, Europe, Asia and Africa. We are proud to serve a wide spectrum of distinguished clients throughout the Middle East. Our watchwords are competency, innovation, integrity, and—above all—respect and care for the customer. We are a company with local presence but global reach.
About AvayaAvaya Inc. designs, builds and manages communications networks for more than 1 million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services. Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya website: www.avaya.com .