The consultancy behind innovative marketing campaigns for major players such as Sun Microsystems, DELL, Hewlett Packard, Sheraton Hotels and Microsoft launched today in the Gulf region.
Headed by Regional Director, Susie Macmillan, da Vinci will offer ‘new thinking and creativity’ for businesses in the Gulf.
“Initially, we will be focussing on the growing technology and telecommunications sector,” said Ms Macmillan.
“There is a real opportunity in the Gulf market for companies to be more strategic and creative with their marketing. We encourage our clients to think differently about their market opportunities with strategic planning and integrated project implementation.”
Ms Macmillan left her role as Gulf Marketing Manager for Cisco Systems to head up da Vinci. She has more than 10 years experience working in IT, including key marketing roles for PeopleSoft, J.D. Edwards and Digital Equipment Corporation.
Since it was formed in Sydney in 1990, da Vinci has spearheaded a number of notable campaigns in Australia and the Asia Pacific region.
This included developing and managing the first integrated marketing campaign in Asia-Pac for Digital Equipment Corporation, and the launch of a new telecommunications brand (Dingo Blue) in the already cluttered Australian telco market.
Martin Paech, Managing Director of Dingo Blue, said da Vinci’s thinking and creativity helped turn the telco market ‘on its head’ in Australia with a unique brand and product offering.
“We needed a stand out brand and speed to market and da Vinci certainly delivered that for us,” Mr Paech said.
About da Vincida Vinci takes its name and inspiration from Leonardo da Vinci, a versatile genius, who demonstrated ideas far ahead of his time. He provided simple solutions to complex problems.
“Thinking differently is what drives the da Vinci team,” Ms Macmillan said.
“Like Leonardo we combine art and science, offering creative yet practical solutions. Not only are we able to imagine the possibilities, but we make them happen.”