Under the Patronage of Prince Faisal bin Salman bin Abdul Aziz, the Chairman of the committee board, the Saudi Charity committee for orphans care; The Coca-Cola Company has tied up with the "Ensan" committee to celebrate their partnership for the third consecutive year, wherein the proceeds of the recent Ramadan promotion have brought in over 666,000 Saudi Riyals. This comes after Coca-Cola has celebrated the holy month with the children of Ensan in September, generating a feeling of sharing, togetherness and acceptance amongst the community members and inviting them to join their efforts in providing happiness to children.
The celebration not only witnessed the handover of the proceeds, but also announced the start of a drawing competition for Ensan's children, dedicated towards spreading happiness, positivity and optimism into the lives of children and Coca-Cola fans alike. Children from Ensan are invited to portray their happiest moments through an artistic expression, with winners receiving valuable prizes to enjoy.
The Coca-Cola drawing Competition has involved several countries from the Middle East such as Saudi Arabia, UAE, Bahrain, Jordan and Syria.
Abdullah Al-Arrak, Assistant to the General Manager at Coca-Cola Bottling Company of Saudi Arabia said, "At Coca-Cola Saudi Arabia, it has always been part of our on-going commitment to support our local community. Our solid partnership with Ensan, which was started two years ago, is a manifestation of our dedication towards enhancing the lives of children in KSA."
Last year, The Coca-Cola extended its support to Ensan with the proceeds of their campaign by donating almost 1 million Saudi riyals over the last 2 years to the committee. HRH Prince Faisal bin Salman bin Abdul Aziz, Chairman of the committee board has been actively involved with Ensan and has continuously supported Coca-Cola efforts in dedicating part of its sales returns to provide for orphans in Saudi Arabia.
"Ensan provides care and support to orphans and their families and receives support from individuals such as HRH Prince Faisal bin Salman bin Abdul Aziz, the Chairman of the committee board, as well as from organizations such as The Coca-Cola Company, who have shown immense support for the cause of ENSAN. The proceeds of the Coca-Cola campaign will be used for the betterment of the orphans," said Abdullah Al Shehri, Public Relations Manager of Ensan.
"Coca-Cola's dedication to spreading happiness and joy among unprivileged children continues this year, after two successful years. With proceeds from the previous years' campaign, we were able to bring a smile to the faces of the Ensan Children and make this year another memorable experience for them. This year, we will continue with the same, spreading the Coca-Cola spirit of celebration among children," commented Antoine Tayyar, Public Affairs and Communications Director, Coca-Cola Middle East.