Extreme Networks, Inc has recently announced the appointment of Roland Richter as the new Vice President of Sales for the Europe, Middle East, Africa (EMEA) and the Latin Americas region. Richter brings to Extreme Networks® twenty five years of sales and business management experience with leading communication and technology companies, including Avaya and Novell.
Richter will lead Extreme Networks direct sales teams and support regional channel partners to provide intelligent network solutions that offer insight and control for both enterprise and service provider customers.
“I am pleased to have Roland Richter join Extreme Networks management team, where he brings significant experience building and managing successful sales teams and channel operations throughout Middle East and Europe,” said Chris Moore, Regional Director ME & Africa for Extreme Networks. “Extreme Networks has a rich tradition in the Middle East with strong sales results due to the excellent fit of our products in the marketplace. Customers understand network security and convergence requirements, as well as the need for cost efficiency, and we expect our historical success to continue under the guidance of Roland Richter.”
Richter was previously the vice president and general manager for Avaya’s high growth markets business in Europe, with a focus on intelligent communications and IP telephony applications for both business and telecommunications carriers. Prior to Avaya, Richter served in general management, sales and channel leadership positions with Novell, Inc. in Europe, including his role as vice president, EMEA, where he oversaw the business for the region. Prior to this, he was director and vice president of Channel Sales in EMEA for Novell, where he cultivated a strong channel partner base in the region and achieved measurable sales results.
Extreme Networks, Inc.Extreme Networks designs, builds, and installs Ethernet infrastructure solutions that help solve the toughest business communications challenges. Our commitment to open networking sets us apart from the alternatives by delivering meaningful insight and unprecedented control to applications and services. We believe openness is the best foundation for growth, freedom, flexibility and choice. We focus on enterprises and service providers who demand high performance, converged networks that support voice, video and data over a wired and wireless infrastructure.