Flip Media, the region’s leading independent interactive marketing agency, has signed an agreement with DoubleClick™, the premier provider of digital advertising technology and services.
DoubleClick™ provides a hosted, enterprise-class online advertising serving solution which is robust, scalable and powers more than 60 billion ads per month.
Brand Central now integrates DoubleClick™ as an optional ad delivery and 3rd party tracking mechanism into its system, adding even more transparency in line with international standards to the product.
Martin Diessner, CEO of Flip Media explains: “When developing Brand Central, we followed the guidelines of IAB, ABCE, BPA, 24/7 Real Media and other industry leading organizations of the digital community. Integrating DoubleClick™ as a 3rd party provider to the ad delivery of Brand Central is a major step and commitment towards additional auditing.”
Claire Murphy, Marketing Manager, Emaar Properties comments: “The integration of DoubleClick™ into Brand Central will ensure that Emaar continues to receive international standards of ad serving in online media planning and tracking, with 3rd party verification. As the region moves to progress advertising industry transparency and auditing, we are happy that Flip has taken this positive action.”
About Brand Central:Brand Central, developed by Flip Media since 2003, is an online media planning and tracking approval system that provides 3rd party independent approved statistics on interactive media campaigns. It empowers agencies’ media planners and clients’ marketing managers to better plan, manage, deliver, analyze and optimize their digital marketing initiatives and in order to improve ROI and competitive advantage. Brand Central is widely accepted and used by more than 20 advertising agencies, 100+ clients and supported by 150+ publishers within the region and abroad.
For further information about Brand Central please visit www.flipcorp.com/brandcentral 
About Flip Media:Flip Media was founded in 2002 and has offices in Dubai, Bahrain, India and Germany. A wholly owned subsidiary of Flip Holding Ltd. Flip Media is the largest, independent, interactive media consultancy in the Middle East, providing award winning creative work to regional and international accounts. Flip Media also develops unique interactive media products and technologies, such as streaming broadband services, 3rd party verified and online media tracking services for advertising and media agencies in conjunction with technology partners and affiliates. Flip Holding Ltd. is a privately owned company registered in the British Virgin Islands (BVI).
For further information about Flip Media please visit www.flipcorp.com