Golden Systems Middle East, a leading distributor of IT products, today announced that it has signed an exclusive distribution partnership with Cooler Master for the UAE, Iraq, Jordan, Lebanon, Oman, Qatar, KSA and Yemen. According to the distribution agreement, Golden Systems will promote and distribute Cooler Master's products and the CM Storm and Choiix brands through its extensive channel network in the region.
Speaking on their partnership, Mr. Kambiz Ahmad Khan, Product Manager, GSME said, "We are delighted to sign the Middle East distribution agreement with Cooler Master, which is one of the top brands in its category. Cooler Master is a company that believes in innovation, speed and customer satisfaction and works very hard in providing the latest solutions that meet customer needs quickly. We also saw high demand for their high-end products in this region.Their products complement our existing portfolio of top global brands and will help strengthen our offerings in the region. We are confident their products will be well-received by our channel network and customers. We look forward to working closely with their team to help the brand succeed in the Middle East."
Cooler Master manufactures a comprehensive lineup of thermal solutions for a full range of applications. Its products range from heat sinks and fans to component housing, chassis, and ducting for computers, industrial machinery, telecommunications equipment, and many other devices. Choiix, the digital lifestyle products division of the company, offers joyful, colorful and user-friendly products with touching characteristics. The brand targets customers who wish to create their own unique chic lifestyle. CM Storm, another brand from the company, targets gaming enthusiasts.
"Golden Systems is an established distributor known for its quality and service and represents some of the best brands in the components segment. Golden Systems offers a wide range of services and facilities to its channel partner network, which would help increase Cooler Master's presence and market share in the region. Their successful sales strategy and dedication towards the brands they carry have convinced us that they are a perfect partner for Cooler Master in the Middle East region. We are confident that of a long and successful relationship with them," says Mr. Owen Lien, Sales Account Manager, Cooler Master.
Cooler Master will be launching a new range of PSUs, Computer Cases, Accessory products and customized products for the Middle East market in the coming months.