Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, has been appointed by the HSBC Group, one of the world’s largest banking and financial organizations, to supply a comprehensive end-to-end EMV  migration service across its 19 markets in the Asia Pacific region. Gemalto’s services cover three main areas; provisioning of EMV credit cards, secure personalization services, and business recovery planning services. Gemalto’s strong track record in delivering end-to-end solutions for financial institutions will help the company meet the bank’s requirements.
Gemalto is a recognized industry expert in supporting banks around the world through the EMV migration process. Its strong presence in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Asia region is facilitated by its multiple sales offices, production and personalization sites. It is able to provide all the logistics and processes necessary for a successful implementation to be adequately and securely managed. In addition, it provides strong contingency and backup capabilities for business continuity.
“We want to make sure we deliver the best value right down the line to the end-consumer,” commented Tan Teck Lee, President for Gemalto Asia. “We bring these world-class solutions to our banking customers so that their customers in turn benefit from the secure, fast and efficient banking provisioning capabilities: whether it’s a new card being issued, or an emergency replacement of a lost card, we make sure the card is the last thing our customers need to worry about.”
With increasing use of credit cards in day-to-day financial transactions in the region, it is important for these cards to be equipped with security features that give consumers peace of mind during transactions. Fraud has been the key driver of the ongoing migration exercise for credit cards in the Asia-Pacific region. By replacing the traditional magnetic stripe with an EMV version, sensitive customer data can be kept more securely, allowing end-users the freedom to enjoy using their credit card with ease and confidence.