InterContinental Hotels Group, the world’s most global hotel company, has announced it will be expanding its portfolio of properties in Qatar with the introduction of its Holiday Inn brand in Doha.
Being developed by Ali Bin Ali Group, one of the most established and recognisable companies in Qatar, ‘Holiday Inn Doha’ will be located at the heart of Musheireb, the busy commercial district of the city.
As the host of the 2006 Asian Games, Doha is fast becoming a major player in the region’s evolving tourism industry and The Qatar Tourism Authority is working hard to differentiate Doha - and the country as a whole – by positioning it as a short-stay, leisure and business travel spot, rather than a mass-market destination.
Catering for the rapid expansion of Qatar’s business industries and development of the tourism sector, InterContinental Hotels Group has identified high demand for premium quality, good value accommodation to meet the needs of regular, intra-Gulf business travellers and vacationing family groups.
Inline with the tastes of target guests, Holiday Inn Doha will be modern and fresh in ambience, perfectly complementing the group’s existing presence in the city with the luxurious InterContinental Doha.
Commenting on the new property, Peter McElwaine, CEO, Ali Bin Ali Group said, “This development will serve to cater for an increasingly discerning market sector, searching for high quality, affordable accommodation in Qatar. Tying up with the prestigious InterContinental Hotels Group brand will ensure Ali Bin Ali Group maintains its reputation for providing world-leading services across the Middle East.”
Phil Kasselis, Vice President, Development, InterContinental Hotels Group, Middle East and Africa, said, “The Holiday Inn Doha agreement follows the opening of Holiday Inn Sharjah and the announcement of Holiday Inn Abu Dhabi, both in the UAE. While the Doha property represents the InterContinental Hotels Group’s continued expansion across the region it also demonstrates the company’s ability to stay one step ahead of the diversifying Middle East tourism trade.”
“Qatar is a key market for both business and leisure travellers and being at the forefront of its dynamic development as a hospitality and leisure hot-spot is of paramount importance to InterContinental Hotels Group, which has led the region’s hotel industry for over 40 years,” added Kasselis.
Scheduled to open by the end of 2008, Holiday Inn Doha will comprise 204 rooms, a gym, an indoor swimming pool and several food and beverage outlets including a juice bar, a contemporary coffee lounge and an all-day restaurant. Underground car parking and cutting-edge meeting facilities add to the amenities designed specially for corporate clients.
The Holiday Inn Doha will embody the established Holiday Inn brand hallmarks by offering guests a great night’s sleep, a hearty breakfast and friendly, helpful staff. The property will appeal to investors seeking an alternative to 5 star hotel developments, which in some markets are fast approaching oversupply.
InterContinental Hotels Group currently operates 19 Holiday Inns in the Middle East and Africa.
InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, almost 3,600 hotels and 537,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel IndigoTM, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards.