it vendor posts impressive figures reflecting market leading position
Acer Computer is the number one IT vendor in Pakistan with a market share of 6.6 percent, says IDC the international research and analyst house.
Acer notebooks have been very well received in Pakistan. Acer’s year-on-year growth for notebooks for Q3 of 2007 was 335.1%.
“Acer’s state-of-the-art product line and innovative technology have helped establish Acer as the leading IT brand in a very difficult market,” said Zahid Mahmood, Country Sales Manager - Pakistan, Acer Computers Middle East Ltd. “Acer position in the market is a direct result of our very successful channel business model, our partners have contributed heavily to Acer’s success.”
IDC’s latest figures show that Acer Computer is the vendor of choice both for consumers and business users. Overall, for desktops and notebooks, the company holds the number one position in Pakistan with a market share of 6.6% and year-on-year growth of 154.7%, whereas the market growth has only been between 30 to 40 percent.
An end-user breakdown of sales in the Pakistani PC market by IDC revealed that the education sector contributed to 6.7% of sales. Government spent 9.9% whereas small office and home’s jointly constituted 29.2%. Small and medium businesses contributed a massive 30.6% whereas large and very large businesses spent 23.7 percent.
“Acer is always looking to introduce new and innovative technology to the market, because we believe in empowering our customers,” added Mahmood.
With its strong brand image and a successful strategy, Acer has made continuous gains in the Pakistani IT market.