National bank of Kuwait (NBK), the leading bank in Kuwait and highest rated the Middle East launched a first of its kind salary acquisition campaign designed to reward new salaried customers who transfer their salaries with a chance to win KD 5000/-.
Entitled “What Would YOU Do With KD 5000/-?” the campaign offers 8 chances at winning, over a period of 3 months. Customers who chose to transfer their salaries in the first month of the campaign were interviewed via viral video at the various malls and gave testimonials regarding what they would do with a lump sum of KD 5000/-. Responses were enthusiastic and varied from the practical to the aspirational, such as the desire to finance a wedding, furnish their new home to purchasing a luxury watch or putting a down payment on the car of their dreams.
The three-month period salary transfer campaign was launched on March the 7th and will until June the 3rd 2010, One winner will be selected on a weekly basis for a total of 8 grand cash prizes (KD 5,000 each) that are up for grabs over this 3-month period.The last date to enter the draw is June the 3rd 2010 and last draw will be conducted on June the 6th. Entry into the weekly draws is very simple, convenient and automatic. No forms or coupons are required. Just transfer your salary at NBK and once you are an account holder you will get automatic enrolment into the 8 weekly draws that will be conducted at the following dates: May 9th, May 16th, May 23rd, May 30th and June 6th, June 13th, June 20th and June 27th.
NBK has pioneered many firsts in both the local and regional markets with offering of innovative products and value added services.