NBK successfully concludes its Energy Saving Awareness Campaign
Al Mattar: NBK's initiative aims at raising people's awareness & promoting sustainable practices in society National Bank of Kuwait (NBK), the leading bank in Kuwait and the highest rated bank in the Middle East, successfully concluded its energy saving awareness campaign tagged "Put your energy into Saving Energy" with more than 10,000 long-life light bulbs being freely distributed to public at the avenues.The awareness drive, which is part of NBK's ongoing 'Think Twice' environmental campaign, aimed at promoting sustainable practices and motivating people to take advantage of the energy-saving compact fluorescent light bulbs freely distributed during the event by volunteers mainly comprised from NBK personnel and summer interns of NBK Academy. As part of the activities lined up for the campaign, various educational brochures were also distributed to the public while the mall aisles were packed with large banners on saving energy in addition to the large amounts of blue color balloons that decorated the interiors.Commenting on the occasion, Manal Al Mattar, NBK Public Relations Manager, said that NBK is very committed to the cause of energy conservation. Hence, we decided to make the Avenues our launching pad as they have all age groups frequenting the place regularly."We wanted to promote sustainable practices in society through motivating people to take advantage of the freely distributed long-life light bulbs that can have an incredibly positive impact on electricity saving than regular incandescent bulbs, not to mention that the distributed bulbs last 10 times longer and use one-third of the energy, in addition to the added savings of less frequent bulb replacement " Al Mattar Added."This is the second successful year of our 'Think Twice' campaign basically conceptualized on our consistent convictions that leading financial institutions and the public needs are destined to work together to make a better Kuwait tomorrow. Conservation and awareness is not a one way traffic. We all need to combine our efforts to conserve and rationalize", Al Mattar concluded.It is interesting to note that efforts of the 'Think Twice' campaign bore fruits early this year when NBK deservedly won the first Corporate Social Responsibility (CSR) Award in Kuwait.