Noor Takaful, the Islamic insurance arm of Noor Investment Group, was last night honoured at the high profile International Takaful Summit, in London, for as "Best New Takaful Company" and "Best Takaful Marketing Campaign". The Takaful 2010 awards are given to those companies and practitioners who have contributed to the success of the fast growing Takaful market.
Launched in January 2009, the Noor Takaful brand has quickly become a recognized name in the eyes of UAE consumers, supported by a carefully planned marketing and brand building strategy. Announcing the awards, the judging panel acknowledged in particular Noor Takaful's thoughtful marketing and execution capabilities.
In its first year of operations, Noor Takaful outperformed its peer group in terms of gross written premiums, reflecting the success of its unique distribution set up and focused target segmentation strategy. At the same time, Noor Takaful has achieved recognition as an innovator, introducing, for example, the GCC's first online Islamic Insurance service offering instant quotes, online payments and doorstep delivery.
In 2010 Noor Takaful has continued to deliver on its strategic growth objectives launching a suite of Individual Family products and securing strategic partnerships with Al Futtaim Motors, Belhasa Group and Sharjah Islamic Bank.
Dr Ahmed Al Janahi, Managing Director, Noor Takaful said: "These awards recognise the strong progress we have made in a very short period of time. Building a new brand takes time, but as a result of the hard work and dedication of our team coupled with the continuous support of our shareholders, Noor Takaful is very much on the map and gaining a reputation for innovation and service excellence."
Parvaiz Siddiq, CEO, Noor Takaful said: "We are operating in an increasingly competitive field and to be recognised for our achievements at such an early stage in our evolution is great news for everyone associated with the company – starting with our own employees but extending of course to our customers who drive everything we do. These awards tell us we are doing the right things."
Headquartered in Dubai, Noor Takaful Family PJSC and Noor Takaful General PJSC have a combined paid up capital of AED150 million. They operate from four locations across the Emirates of Abu Dhabi, Dubai and Sharjah, offering a comprehensive suite of general and family takaful coverage for individuals, businesses and corporate clients.