‘FINE, the market leader in the Middle East’s hygienic paper industry and part of the Nuqul Group, continues to deliver on its commitment to support more humanitarian initiatives and programs with the signing of a strategic partnership agreement with the UAE Red Crescent Society. Under the terms of the agreement, FINE products will be allowed to use the Red Crescent name and logo and also allow its use alongside the FINE brand in advertisements for radio, television, internet, posters and other forms of advertising. In return, a percentage of FINE product sales will be donated to various charitable programs and undertakings of the UAE Red Crescent. The move is part of the company’s corporate social responsibility (CSR) initiatives that aim to benefit the communities that FINE operates in. The partnership agreement was signed by Raed Fanous, Area Director of Sales and Marketing, FINE Hygienic Paper, FZE and Nabil Zahra, Director, Magnificent Media Center, which is affiliated with the UAE Red Crescent Society. The event was also witnessed by key officials and executives of FINE and the UAE Red Crescent Group. Commenting on the agreement, Raed Fanous said, “The UAE Red Crescent Society is known for its humanitarian operations and its mission to provide assistance to the most vulnerable groups without discrimination. We are humbled to be chosen by the Society to join them in their efforts, and we believe that the strategic partnership between us will allow us to deliver on our promise to provide support and assistance to various humanitarian initiatives. Moreover, this partnership strengthens our commitment to implement more CSR programs that seek to strengthen our ties with the UAE and Middle Eastern community.” The Red Crescent Society of the United Arab Emirates is the UAE affiliate of the International Federation of Red Cross and Red Crescent Societies. It was founded in 1983 with support of the late Sheikh Zayed Bin Sultan Al Nahyan. Its main objectives are to carry out Red Cross operations on a systematic basis throughout the UAE.
The FINE stable of products includes facial tissues, toilet paper, baby diapers, wet wipes, refreshing towels, adult briefs, jumbo rolls, kitchen towels and sanitary pads. FINE has a manufacturing unit at the Jebel Ali Free Zone in Dubai that is equipped with state-of-the-art equipment and facilities, and employs around 300 highly skilled staff. Currently FINE has an established presence in most of the Middle East countries including Jordan, Egypt, Lebanon, Saudi Arabia, Yemen and the UAE, and also in the USA.