Pacha Group will present itself this fall to the major cities of the United Arab Emirates and Qatar with its infamous parties and its legendary music. Through its partnership with Viva Entertainment, Pacha´s music will be available now at Virgin Megastores´ duty frees and music stores and to celebrate three special events will be held.
Pacha – the legendary club and global music brand – was born in 1967 with a club in Sitges and gained its great success with its club in Ibiza. Currently Pacha Group owns 20 nightclubs worldwide, including destinations in London, New York, Egypt, Morocco and Moscow, as well as incorporates other businesses such as the renowned record label, clothing line and hotel real estates. But this is only the beginning of Pacha's international expansion. Now the "Cherries Brand" arrives to the Middle East and is here to stay.
Viva Entertainment announces a tie-up with Pacha Recordings to bring Ibiza's unique sound to the Middle East. "We're thrilled to have Viva as a partner representing us in the Middle East and India," says Steve Glen Hulme, Label Manager at Pacha Recordings.
Five of Pacha's hottest compilations will be released simultaneously with Ibiza across Virgin Megastores, Duty Frees and music stores in the Middle East and in India – Pacha Ibiza Vip Vol. 4; Pacha Ibiza Club, Crucial & Crossover Vol. 2; Pacha Life; Pacha Global; Pacha International Vip Vol. 1.
As the exclusive licencee of Pacha Ibiza for the Middle East and India, Viva Entertainment will be organizing a series of parties to support Pacha's brand name and image.
The first will occur on October, 1stat the exclusive Nasimi Beach at Dubai an occasion to present the Pacha Ibiza Vip Vol. 4 by the hand of the international DJs Sebastian Gamboa and Tuccillo. The next dates will be hosted in the incredible W Hotel in Doha, Qatar. On October 29th when the DJ Josef Bamba will be attending Club, Crucial & Crossover Vol. 2party and a memorable Pacha Ibiza Party will welcome the New Year at Doha at the latest day of 2010 with Andy Baxter at the decks.
Director of Viva Entertainment, Umesh Amarnani, states that "In keeping with Viva's objective of bringing the biggest and trendiest entertainment to the region, our alliance with Pacha sets a high standard." He adds, "We are very happy to be working alongside an internationally recognized club and music brand."
Now residents of the United Arab Emirates and Qatar will be able to enjoy the incomparable nights and music from an authentic emblem for clubbing culture by the hand of Viva Entertainment.