During the official launch, His Royal Highness Prince Firas Bin Ra’ad, the Chairman of the Board of Trustees of Amman International Marathon, affirmed the Amman International Marathon is a sporting event that gives the city and people of Amman a unique social and sportive experience. The 2nd Amman International Marathon which will be held on October 22nd of 2010, was launched , during a press conference held at Greater Amman Municipality (GAM) main building, and was attended by the Mayor of Amman, Omar Maani, the Director of Amman International Marathon, Mr. Samir Farkouh, President of Samsung Electronics Levant, Mr. Sangsuk Roh, and the GM of Aquafina Co., Mr. Ahmad El Sheikh. With the vision of placing the Amman International Marathon on the international sporting map, HRH reviewed some of the international opinions from the sporting arena which commended the 1st version of the Marathon in 2009, as it enjoyed a wide participation base from 50 Arab and European countries. On his part, the Mayor stressed the importance of this sportive, social, and cultural event, highlighting at the same time, GAM’s increased support to expand the participation base by local and international runners. He added that the main goal of this Marathon is to create an international sportive and social character for the city of Amman, emphasizing on its modern and highly developed fundamentals. Amman International Marathon organizers further announced that Samsung Company will be the official sponsor of the Marathon for the year 2010, and the official name of the event is “Samsung Amman International Marathon”. In the same context, Mr. Roh, said: “We, at Samsung Levant, are committed to support such initiatives that promote the city at large and Samsung, especially that this City presented all this is safe and ideal for events that enhance harmony among different cultures”. Mr. Roh expressed his wishes that Samsung’s participation be an example to follow by the private sector’s companies to support the Jordanian society and its various initiatives. Officials of the Marathon commended the support extended by all private and public sectors to achieve the event successfully, calling on all the media representatives to promote the Marathon to make it one of the international well known races among the professional runners. During the press conference, Mr. Farkouh clarified that Samsung Amman International Marathon is divided into 3 levels, the 42.195 km Marathon, which kicks off at 6:30 a.m. from Greater Amman Municipality headquarters, the Fun Run, a 10 km race, starting from the Royal Culture Center at 10:00 a.m., and the 4 km kids run, at 11:00 a.m. all the levels will end at GAM headquarters within festive atmosphere. He also explained that the race routes vary in time and direction in order to separate the participants of each level, avoid mixing up, and to reduce, as much as possible, the traffic jams and closures on the City streets.