RAK Ceramics, the world's largest ceramic tiles & sanitaryware manufacturing company, has announced that it has participated as one of the key presenters at the 8th Convention on Technological Trends in the Sanitaryware Industry, one of the most prestigious industry events in the world held recently at SACMI Imola in Italy.
Abdulla Mahmood, Head of Marketing and Communications and Peruma Reddy, COO of RAK Ceramics Sanitaryware & Porcelain at RAK Ceramics, conducted a presentation entitled "Remaining Independent in a World of Multinationals", which focused on RAK Ceramics' continued success despite the increasing presence of multinationals in the industry.
Mahmood said: "It was a great opportunity to talk about the success story of RAK Ceramics before some of the most distinguished personalities in the global sanitaryware industry. The Convention on Technological Trends in the Sanitaryware Industry is certainly one of the most important industry events in the world and we are pleased that RAK Ceramics' presentations were warmly received and appreciated by the participants. The continued success of RAK Ceramics draws strength from our firm belief in quality and excellence, and this essentially served as the central theme of the RAK Ceramics presentations."
Reddy adding on RAK Ceramics' aggressive technological investments and their impact on the company's phenomenal growth, said "The Convention on Technological Trends in the Sanitaryware Industry provided an excellent avenue to highlight the importance of RAK Ceramics' extensive technological investments. Technology has been one of the core strengths of RAK Ceramics, as it has allowed the company to fast track the development of new product lines that stand out in the market. We are pleased that the presentation encouraged a healthy discussion among our peers in the industry, which we hope will complement efforts to enhance the quality standards in the production of sanitaryware."
The public-listed RAK Ceramics is currently the world's largest manufacturer of ceramic and porcelain tiles accounting for more than USD 1 billion global sales annually. The company's global production of tiles exceeds 360,000 sqm and 12,000 pieces of sanitary ware per day from its state-of-the-art manufacturing plants in the UAE, China, Sudan, Bangladesh and India.