Luxury Swiss watchmaker ROGER DUBUIS announced the opening of its new point-of-sale in Muscat and a partnership with Ajit Khimji Group in the Sultanate of Oman.
Following the announcement, Mistal, distributor of luxury watches in the Sultanate will be the sole point of sale in Muscat for ROGER DUBUIS’ best-selling collection of watches.
Present at the inauguration of the POS included Chief Executive Officer of Manufacture ROGER DUBUIS, Matthias Schuler, and Mr. Dharmesh Khimji, MD of Ajit Khimji Group.
Speaking to members of the media on the occasion, Mr. Schuler said “We have identified the Gulf region as a highly competitive market for luxury and are confident that our brand’s combination of watchmaking precision and avant-garde design will find loyal followers in Oman.”
“This partnership with Mistal will help us to achieve further growth within the Sultanate and we look forward to the year ahead,” Mr. Schuler added.
With expansion plans across the Middle East in the pipeline, the new partnership is part of its aggressive push for ROGER DUBUIS to make its mark in the Middle East’s connoisseur markets in Haute Horlogerie.
The Sultanate of Oman has a colourful past and features prominently in ROGER DUBUIS’s Gulf expansion plans. In the middle Ages, Oman had established itself as a prosperous seafaring nation, sending dhows from its great port at Sohar to trade with merchants in far flung destinations. It seems likely that at this time Sohar was one of the largest and most important cities in the Arab world.
Oman enjoys an unspoiled culture and traditional lifestyle in almost every aspect. Even in its modernity, Oman is distinctly Arab and offers the visitor a glimpse of many unique old-world wonders. The Omani culture has its roots firmly in the Islamic religion.
Oman is a middle-income economy that is heavily dependent on oil resources. Oman has actively pursued a development plan that focuses on diversification, industrialization, and privatization, with the objective of reducing the oil sector's contribution to GDP to 9% by 2020.