Track Distribution, a part of Aptec Holdings Ltd, one of the region’s largest technology distributors covering Middle East, Pakistan, Turkey & Africa, has announced that it is hosting Cisco Launch events in 3 Cities of the Kingdom of Saudi Arabia this month. The events will be hosted at the Le Meriden Jeddah on the 22nd, the Marriott Riyadh on the 23rd & at the Le Meriden Al Khobar on the 24th Feb 2010, which is said to be attended by top Resellers and Partners in Saudi Arabia. Track Distribution already has three offices and warehousing locations in Riyadh, Jeddah and Khobar. This Distribution appointment by Cisco has added a strategic country to Track’s existing territory which already includes the UAE, Qatar, Kuwait, Bahrain, Oman, Yemen, Pakistan and Afghanistan. Track is a Cisco centric distribution company providing Cisco & its complementary technology, services and a range of solutions from authorized ISVs to its resellers. Shailendra Sainani – Deputy GM, Track Distribution said “Our successful experience with Cisco in Gulf and Pakistan markets will certainly help us put a solid road map towards further developing Cisco Channel in KSA. Track plans to invest in quality resource in order to Recruit, Enable and grow the Channel and make this business profitable for both Track and the Partner. We plan to launch few initiatives like New Partner Centric Track Website, Track Cisco Channel Services and a Mega Promotion exclusively for Cisco resellers in KSA during the Launch Event.” Aptec Holdings top brass will be available at the event to meet the channel. Track distribution is wholly owned subsidiary of Aptec Holdings, the regional Middle East and Africa distributor.