Umniah, which is considered today to be the fastest growing telecom service provider in the Kingdom, was able to acquire a considerable share of the local mobile telecom market in a record time of less than 5 years, whereby the company’s subscriber base recently grew to encompass more than 1.6 million subscribers, increasing Umniah’s market share to 27%.
Umniah launched its operations in the Jordanian market in June 2005 and successfully made a strong entrance into one of the most highly competitive markets in the region, proving itself a leading provider of quality integrated telecom services (Mobile, Internet and Business Solutions) that offer great value for money by adopting strong strategies and a sound infrastructure. In addition, Umniah’s success can be attributed to its close follow-up of current market developments and client needs across all segments, which it places at the forefront of its priorities. One of the most important services that Umniah was the first to introduce to the local market is its per second billing proposition, which positively affected the directions of the market and the nature of offered telecom services. Umniah was also the first in Jordan to implement a 2.75G network, which offers great coverage both inside and outside the Kingdom and provides an advanced service system. It was also the leader in providing the Umax service, its own brand for WiMAX (Worldwide Interoperability for Microwave Access). In addition to its Umax service, Umniah also provides UDSL Internet services.