Vantage Hospitality Group, Inc., and American Hotels International LLC (AHI) recently signed an agreement giving AHI the exclusive right to develop the Value Inn Worldwide brand in Morocco and Tunisia. This is the first Vantage presence in Africa and is the premiere launch of its limited service Value Inn Worldwide brand internationally.
For Vantage, the 12th largest hotel company in the world, the new brand builds upon the success of its award-winning Americas Best Value Inn, recognized by the lodging industry as the fastest growing United States hotel chain for the past six years with nearly 800 hotels and over 50,000 rooms in North America. Its Chinas Best Value Inn is on the rise in China , and the upscale Lexington Collection, launched in 2007, has seen rapid growth in China and the U.S.
“After researching many hotel companies, we chose Vantage because of its corporate philosophy of putting hoteliers first. The depth of the company’s worldwide resources, innovative programs, and giving hotel owners the freedom to make their own business decisions is a proven formula for success and continues to attract hotel owners throughout the world,” said Abdessamad (“Sam”) Nhairy, principal of AHI. Plans include rebranding hotels in the imperial cities of Morocco (Casablanca , Rabat , Fez , Marrakesh and Tunisia (Tunis, Carthage).
“Sam’s industry expertise is a great advantage for developing our brand with hotel owners. By initially targeting popular tourist areas, we’re confident that Value Inn Worldwide will exceed its potential and become the hotel of choice for the leisure and business traveler. We’re looking forward to a successful relationship,” said Bill Hanley, Partner and Managing Director of International Development for Vantage.
The properties being developed by AHI will be following Vantage’s Freestyle Membership Model. Created by Vantage’s CEO, president and founder, Roger Bloss, it is considered an “affordable alternative to franchising.” This membership model offers hotel owners low, flat monthly fees based on number of rooms; no royalties; short-term contracts, no liquidated damages, a choice of amenities, and a voice and a vote in all major brand decisions.