Doha's fashionistas gathered recently at W Doha's Extreme WOW Suite, located on the 15thfloor and with spectacular panoramic views of the sea and West Bay's skyline, for a special trunk show featuring items from Global Glam, W Hotels' exclusive designer collection of accessories and apparel inspired by the design of new and upcoming W's around the world. Following the launch of Global Glam 2010 during NY Fashion Week, the collection premiered during W Barcelona's First Anniversary Happening attended by global jetsetters.
This marks the third season of the W Hotels' signature Global Glam Collection and the first-ever to be curated by W Hotels' Global Fashion Director, Amanda Ross. As an international fashion authority, Ross has tapped some of the most sought-after and emerging designers from around the world to create a stunning wardrobe of must-have fashion pieces and accessories produced exclusively for W Hotels' The Store.
Edgar Vaudeville, W Happening and Public Relations Manager, W Doha Hotel & Residences said: "The Global Glam collection is an exclusive W Happenings' Fashion Next event that helps drive a unique lifestyle guest experience at W Doha and accentuates our passion for fashion, glamour and design. As a leading venue for events, meetings and special celebrations, W is internationally recognised for its concept and architecture, as well as for its combination of design, fashion, entertainment and gastronomy. W Doha is more than just a hotel, it is a lifestyle destination."
The Global Glam collection consists of fabulous looks designed by emerging talent in international fashion and is inspired by upcoming W destinations. Global Glam can be exclusively found at www.whotelsthestore.com  and in W Hotels' The Store across the globe ensuring that both guests and visitors are always in the know of what is now and look glamorous on special occasions.
Sixteen of today's hottest designers were selected by Ross to create original pieces for the Global Glam AW 2010 seasoninspired by the design of three new or soon-to-open W Hotels: W London - Leicester Square, W St. Petersburg, and W Retreat & Spa - Vieques Island. The new season of Global Glam includes designs by: Porcelain, Behnaz Sarafpour, Fallon, Kara Ross, Minnie Mortimer, Olivia Harris by Joy Gryson, Duro Olowu, Christys of London, Roberta Freymann, Simone, Melissa Obadash, Lulu Frost, Saga Furs, Leigh & Luca, and Glamourpuss by Gigi Mortimer., W Hotels' passion for fashion is expressed in the series "Hidden Gem" by W St Petersburg, "Rustic Elegance", evoking W Retreat & Spa Vieques Island, and "Dual Personalities" taking its cue from W London-Leicester Square.
A number of multi-ethnic models, reflecting W's vibrant and cosmopolitan community, were entrusted with showing the new Global Glam collection in Doha amidst wide acclaim by local trendsetters.