Yemen airways, Yemenia, has lately managed to sign an advertisement and publicity agreement with the Office of Naseem Hamed, the World featherweight boxing champion, wherein, it has been agreed that Prince Naseem along with his companions will be wearing Yemenia Ad T-Shirts while entering the boxing arena and during and after the bout, Yemen Times.com reported Monday.
Yemenia has also managed to reserve space for its advertisement on any one side bumper of the boxing ring arena in the bouts to take place during the course of one year. Advertisement and publicity through such grand events would seriously enhance and boost Yemenia's promotional activities worldwide, according to the paper.
Yemeni will get its first exposure into effect during the boxing event that will take place in the USA in August 2000, it added – Albawaba.com
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