Royal Philips Electronics beats its own record, this year receiving an exceptional 28 awards for product design from the world renowned iF design awards.
Philips is proud to see that the design of so many of its products and concepts have been honored as winners of an iF Product Design Award by the jury this year. This is a key recognition that Philips’ people-focused design approach helps to bring sense and simplicity to people’s lives. The 28 awards in 8 different categories reflect the innovative design across Philips Healthcare, Consumer Lifestyle and Lighting portfolio.
Stefano Marzano, Chief Design Officer of Royal Philips Electronics says: “Our wide range of winning products shows we are creating solutions that satisfy people's needs, empower them and make them happier, while respecting the world in which we live. Our winning products and projects have been designed based on that thought – from sustainable solutions such as the StyleID LED lighting, Universal USB Solar Pack, and the Econova LED TV to our visionary explorations such as the Light and Air concepts from the Metamorphosis Design Probe.”
iF product design: one of the world's key design competitions
As "seal of good design", known throughout the global world of design and beyond, the iF product design award honors outstanding achievements in design.
An internationally renowned jury, consisting of 26 designers and entrepreneurs, has engaged in a critical discussion and debate to select the winning products. Out of 2,756 entries from 43 countries entered in the competition this year, the jury of the iF product design award has selected their 993 favorites as the best designs for 2011.
All prize-winning products will be presented at the iF design exhibition 2010 in Hanover, Germany, which opens on March 1 and runs until August 2011. During this period around 250,000 international visitors are expected. On March 1 the awards ceremony will take place (opening day of CeBIT) where the Gold Award Winners will be announced.
Since its inauguration in 1953, the iF design award has been an enduring accolade for outstanding design. Companies and design studios use the iF seal as a visible symbol of product and service quality. More information can be found at www.ifdesign.de 
Philips Design, with 7 locations in Europe, the USA and Asia Pacific, is one of the longest-established design organizations of its kind in the world. Its creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live.
For more information, please visit: www.design.philips.com