According to Motorola Mobility, three emerging trends for the Middle East mobile market in 2011 will be the rapid growth of region-relevant mobile apps, intuitive devices which have a range of user functions, and portable devices which share the benefits of mobile, TV, and PC on one device.
“We are witnessing the growth of locally relevant apps – attuned to the behavioral patterns of consumers in the Middle East. Consumers want localized and regionalized content on their smartphones and marketing products that have no local content simply does not appeal and that’s why Motorola’s efforts in offering suitable content is highly appreciated by Middle Eastern users,” said Mahmoud Sayed Ahmed, Marketing Director for mobile devices at Motorola Middle East.
All Motorola smartphones are fully Arabized using Arabware applications and come preloaded with several applications that Middle East users will appreciate.
“I am a user of Arabware technology and it benefits my daily life – when travelling my smartphone automatically updates prayer times – no matter where I am in the world, it is truly bilingual which makes it easy to send texts and emails to colleagues and friends all over the region, in addition it has a Hijri calendar – helpful for working out visa expiry dates and such,” continued Ahmed.
In addition, a new definition of localization that enables consumers in the region to use online services, application stores, and even online information in the Arabic language; all packaged in an unprecedented user-friendly experience.
Understanding what consumers demand from a mobile phone has led to the formation of the Digital Living Network Alliance (DLNA) - a global collaboration of leading consumer electronics companies that has created a set of design guidelines to ensure products work together to share and work with digital media. DLNA certified devices allow consumers to view their media between PCs, mobile devices, and other consumer electronics seamlessly.
“Having a DLNA-compatible phone, like the Motorola MILESTONE means that consumers can stream music, video and photos from your mobile handset to any DLNA device such as a Playstation 3, XBOX, TV, PC or A/V Receiver, send a picture or MP3 from your handset to your PC, or even stream a video to your TV. The consumer can now mix and match devices on a common platform – the digital home is set to become the reality for 2011,” continued Ahmed.
Another key trend for 2011 will be the continued demand for portable ‘three-screen’ devices which enable consumers to enjoy the qualities of TV, mobile, and PC while on the go. The evolution of tablet devices, with larger screens and high processing speeds, enables the consumption of rich media anywhere and everywhere – ideal for the on-the-go population of the Middle East.
“2011 is set to be a very exciting year for Motorola, we look forward to launching some groundbreaking devices in the MENA region which we are sure our customers will enjoy – watch this space!” concluded Ahmed.
Motorola launched some 42 devices around the world in 2010. As smartphone competition heats up across the Middle East, Motorola Mobility continues to drive its market share through identifying clear consumer needs and expectations and this will continue into 2011.