Switch Middle East, the best-known name in Italian industrial design, exclusive sports and entertainment concepts and bowling equipment, has revealed that it expects the Middle East to achieve a 50 per cent growth in the number of recreational bowling centres by 2012, as the region continues to witness widespread development of family entertainment centres, theme parks and other lifestyle and recreation projects. Switch Middle East noted that the excellent growth prospects for bowling equipment have been fuelled by the growing interest of shopping malls in the region to develop state-of-the-art bowling facilities to expand their indoor family entertainment offerings and attract more visitors.
Switch Middle East for its part announced that it is poised to open a total of 10 branded bowling centres in the region following the recent inauguration of the 12-lane Switch Batutta Mall bowling centre, which features Switch Pininfarina-designed equipment complemented by the latest sound and light technology, creating the most modern and unique bowling facility to open in the UAE for years. In addition to the 12-lane Switch Bowling equipment, the Switch Batutta Mall also features private karaoke rooms, an Internet cyber corner, a billiards area, a coffee shop, a state-of-the-art lounge area plus an outdoor coffee and shisha garden.
"Being an indoor activity, bowling certainly has great potential to grow not just as a popular recreational activity in the Middle East, but also as a major source of sporting glory. With the growing number of state-of-the-art bowling facilities being built all over the region, it is now much easier to develop and discover high-potential young Arab talents, who could excel internationally and help raise the stature of the Middle East in the world of sports. In this regard, Switch Middle East is pleased to support the growth of bowling as a major sport in the region by offering the state-of-the-art equipment in all our bowling facilities," said Ahmed El Komy, President, Switch Middle East.
"It is also our desire to offer more than just an enjoyable bowling experience to our guests as we are incorporating an exciting range of leisure amenities in all Switch Middle East bowling centres. The unique concept of our bowling centres has proved hugely successfully with the excellent customer response we received at the recently inaugurated Switch Batutta Mall. We are now eagerly looking forward to unveil our next projects in the Middle East, as the region is fast becoming the next key growth market for the bowling equipment industry," added El Komy.
Switch Batutta Mall is strategically located at the Indian Court in Ibn Battuta Mall, serving all residents of Dubai, especially those from DiscoveryGardens, Marina and Jumeirah. The bowling facility also hosts corporate and special events, birthdays, in addition to the regular bowling aficionados.
Q's, which is located within the bowling centre, offers a cosy atmosphere that puts visitors in the mood for a challenging game of billiards. The soundproof private karaoke rooms, on the other hand, are equipped with the latest karaoke equipment to discover hidden talents and enjoy singing with friends and family.