Samsung Electronics Co., Ltd., a mobile phone provider, has announced that the sales of the Samsung Star have surpassed 30 million units. The Star (S5230), launched in May 2009, reached this milestone faster than any other devices in Samsung's history.
The Star has consistently sold well since its release, hitting the 10 million sales mark after only six months and 20 million in just one year. Across Europe, where it first became available, the Star has sold 15 million units; it achieved similar success in Latin America (5 million units), Russia (3 million units) and China (1 million units). Notably, the Samsung Star has also topped bestseller phone lists in Germany and Austria.
The Star becomes the second Samsung mobile phone to sell 30 million units, with the Samsung E250 having previously achieved this feat. However, the Star has reached this milestone in a little over half the time, demonstrating the growth and evolution in the mobile industry.
Created for the next generation of mobile users with a stylish design and powerful multimedia features, the Star, which has sold nearly 200,000 units in Egypt, has been promoted through localized marketing programs tailored to each region and country. As of October 2010, Samsung's hand-held product market share, which includes mobile phones, reached 21.5%.
"We are continually developing innovative products that take communications to the next level," said Mr. Duke Park, General Manager of the Samsung Cairo Office. "It's clear that the Samsung Star is just one more example of how Samsung is aiming to take the lead in the global full touch-screen mobile and dominate the market with our diverse product line up and cutting-edge technology."