The airline’s partnership with FCB took effect from July 1 this year.
In attendance were leading representatives of both organisations including Qatar Airways CEO Akbar Al Baqer, FC Barcelona President Sandro Rosell and Vice-President of the club’s economic and strategy area, Javier Faus.
Al Baqer said: “The joining of FCB and Qatar Airways is truly history in the making. It is the first time we enter into such a landmark, significant sports partnership. We understand the importance of FCB to Catalonia, to Spain, and in fact — to every country around the world. It is a great honour to be standing side by side as you create and spread the excitement that this great game of football brings to fans.”
FC Barcelona football club President Sandro Rosell said: “We have a long journey ahead lasting three years in which we will share experiences, with a common starting point and goals. BarÃ§a and Qatar Airways are united by many ideals, such as a passion to be better each day, the conviction that the human factor makes a difference and the integration of different cultures, but I would emphasise the desire we have to connect with people. And this desire leads us to want to be every day closer to our fans.”
The club’s new kit was first showcased during the Asia tour earlier this month when the team travelled to Kuala Lumpur and Bangkok to play friendly matches in preparation for the upcoming season.
Qatar Airways will work with FC Barcelona to create joint initiatives and will especially focus on connecting with the club’s fans and also with underprivileged children to spread the love of the game to all corners of the globe.