Liverpool  currently sit fourth, and that has only strengthened their desire to reinforce their squad to maintain that position. The top four may be the goal, though boss Brendan Rodgers  hasn't given up on the title. Either way the funds look to be there to give Liverpool every chance of returning to the Champions League according to managing director Ian Ayre.
“In order to support Brendan we have to provide the resources," Ayre said. "In the modern game, we talk about financial fair play and the ability to operate in transfer markets. A big part of achieving what we want to achieve here depends on generating revenue which supports what we do on the pitch.
“Off the pitch I think we bat right at the top of the league in terms of our commercial activity and our performances in that regard. Our ambition is to be the best we can be for our fans, not compete with anyone else," he added.
Manager Brendan Rodgers said that the club was analyzing available signings (not addressing FC Basel's Egyptian superhero Mohamed Salah) and reinforcing the idea that the owners are categorically behind pushing the club forward.
“There are no real developments yet," Rodgers said. "You see across the markets, clubs are just looking to see where they can improve. It's similar to ourselves. We have been working over a number of months on possibilities that could strengthen the team. We just need to see how that goes in the next couple of weeks."
“The owners have been great. If there's something there to be done that will help us and improve us, I'm sure they'll support that. It’s one where it could be a difficult market to improve. But it certainly won't be for the want of trying. There's a lot of good work going on. We're assessing a whole raft of players. It's just a case of whether they are going to be available for us to bring in now," he added.
Rodgers also seemed bullish on his team's title hopes, especially looking at the remaining fixtures. All the teams in front of Liverpool, as well as Everton and Tottenham have dates at Anfield in the coming months. Liverpool's trip to Old Trafford in March can't be overlooked, but the rest of the schedule shapes up well for the Reds, a point noted by Rodgers.
“We’ve got all those teams to play at home, and we are six points off the lead, so we have to feel that we are," The Liverpool boss said. "Our confidence and belief are good. Everyone will talk about the three clubs in front of us, and how they have been in that race over the last few years."
“It’s very, very close at the top, and since Christmas Day, the lead has changed hands a few times. For us, it’s a case of continuing to improve. We have to maintain focus and concentration. We’ve got to keep the standards high," he finished.
Liverpool host Aston Villa at the weekend in a match they need to win to keep pace, but Aston Villa have snuck up to 11th in the table. Christian Benteke is back to scoring, so it might not be as easy of a fixture as it seemed a month ago,