Paris Saint-Germain  players Salvatore Sirigu, Javier Pastore, Alex, Zlatan Ibrahimovic , and Christophe Jallet in the new shirts and training kit with the Ooredoo logo. Ooredoo  yesterday said it would sponsor the “2012/2013 France’s Ligue 1” champions Paris Saint-Germain.
Ooredoo chairman HE Sheikh Abdullah bin Mohamed bin Saud al-Thani and Paris Saint-Germain president Nasser al-Khelaifi announced the partnership, which will run through to 2018.
A major focus of the agreement will be the development of youth and community support, as Ooredoo and Paris Saint-Germain will launch a community coaching programme across Ooredoo’s footprint in the Middle East, North Africa, and Southeast Asia that will include football clinics for young people.
The “coaching clinics” will be designed to create life opportunities for young people. Ooredoo and Paris Saint-Germain will bring qualified coaches and Paris Saint-Germain training programmes to a number of key markets, with a focus on outreach to underserved communities and supporting youth in these communities.
The Ooredoo logo will appear on the back of Paris Saint-Germain team shirts and on the sleeves of their training kits, and at the team’s Parc des Princes Stadium on the pitch side LED system. The team’s training complex “Camp des Loges” will also be renamed the “Ooredoo Training Center.” Sheikh Abdullah said: “Football brings people together from all nations and all walks of life, and we have found a great sponsorship partner in Paris Saint-Germain. Through our talks with the club, we have come to know them as a team that is keen on bringing football to new markets, committed to developing communities and is passionately connected to their fans. We share these values, and look forward to a long and mutually-beneficial partnership with Paris Saint-Germain.
“We believe that young people should be given a full range of opportunities, so that they can realise their dreams, whether it is coaching as a professional sportsperson or support to start their own company. We work with partners who are champions in their field, because this provides us with a strong connection with young people, and a platform to help them achieve their ambitions.” The inspiring educational sessions provided during the coaching clinics will include information on proper nutrition, injury management, how to prepare for matches and will focus on encouraging young people to achieve their ambitions at key points in their lives, Ooredoo said.
Al-Khelaifi said: “Paris Saint-Germain and Ooredoo both have set high goals in reaching audiences around the world. This sponsorship will enable us to reach out to new Paris Saint-Germain fans in markets with large youth populations that follow and play football. We also look forward to using our global reach to give back to communities through our shared community coaching programme.” Bringing them closer to the team, Ooredoo’s customers will be able to access exclusive Paris Saint-Germain content. This will include behind-the-scenes footage on how players prepare and recover from a match, along with opportunities to see Paris Saint-Germain play live with free ticket giveaways.
The global sponsorship of Paris Saint-Germain is an ideal fit within the company’s sponsorship portfolio. Paris Saint-Germain enters the 2013-2014 season as the reigning champions of France’s Ligue 1, and carries high expectations in the prestigious UEFA Champion’s League.
“There is a very strong football following in Qatar, and this partnership will provide us with new opportunities to promote sport and healthy lifestyles. As well as the community coaching programme, we believe the exclusive content element of this partnership will offer excellent added value for our customers, since Ooredoo provides access to a whole world of sport through our entertainment and broadband services portfolio,” said Sheikh Saud bin Nasser al-Thani, Ooredoo Qatar chief executive officer.
During the London 2012 Olympics, Ooredoo was the official sponsor of the Qatar Olympic Committee. The company has previously sponsored the Arab Games 2011 and the Asian Games 2006.
Ooredoo is currently sponsoring the 2013 Jeux de la Francophonie (“7th Francophone Games”) in Nice, France.