Ronaldinho , the former Coca-Cola  ambassador, shot himself in the foot when he rocked up to a press conference sipping on a can of Pepsi , which is the arch nemesis of Coke in the fizzy drink world.
The big wigs at Coke's headquarters in Atlanta weren't happy when they realised that Pepsi was getting the advertising they paid for, News.com.au
They quickly pulled the plug on the endorsement deal and now the Brazilian's pockets are 760,000 dollars lighter.
Similarly, pop star Britney Spears was caught on camera a few years back guzzling a can of Coke even though Pepsi was paying the bills. She too got canned.
This is just the latest blow for Ronaldinho who hasn't been able to find consistent form on the field since leaving AC Milan two years ago.
Just last month, the two-time FIFA World Player of the Year ended his time with soccer club Flamengo and moved to Atletico Mineiro. (ANI )