After launching the ‘Iftar for Cabs’ initiative last year, Starwood Hotels and Resorts Middle East continues its commitment to the Holy Month of Ramadan by bringing more than 30 of their hotels and resorts in nine countries across the region together to distribute Iftar packs to help cab drivers break their fast.
During the hour of Iftar on August 9th, 2011, representatives from all participating Starwood hotels will present Iftar packs of food and beverages to cab drivers as they drive through the main entrance of each hotel.
“Ramadan is a very special time for our hotels, who along with their own promotions, come together to support this initiative. It is because of their dedication and spirit that ‘Iftar for Cabs’ has been such a huge success,” said Guido De Wilde, Senior Vice President & Regional Director, Starwood Middle East. “The main purpose of this initiative is to give back to cab drivers who are always on the go and can struggle to find time to break their fast during Ramadan. This initiative has been widely appreciated by cab drivers across the region in the past and we look forward to repeating it again this year. ”
Catering teams at each property will prepare Iftar packs for drivers which will include a variety of food and beverages. Employees from all departments within the hotels including catering, administration and guest services will be working together on the ‘Iftar for Cabs’ initiative.